Wendre story

A linen farmers cooperative opens a factory in the small town of Vändra, Estonia.

Linen, the Gold of the North, is processed and the long thread exported with great profit to Britain and Germany.

The original IM–1800 machine is launched to produce novel non-woven carpeting and lining materials.

Mistra finds its way to the 1971 Paris Air Show on the floors of TU-144 – the Soviet answer to the Concorde.

Mistra’s market stretches from the Arabian peninsula to the Caribbean.

Mistra employs over 500 people in its Vändra factory.

The production of blankets and pillows starts. The company is called Wendre.

Peter Hunt acquires shares of Wendre and establishes trade routes across Europe. Read more about Peter Hunt.

WenFom, a Wendre subsidiary, launches a styrofoam line.

ISO 9001, the quality management certificate granted.

Wendre acquires Bergs Polydyn, Björn Sellen, Bema Bedline and Bema Quilting in Sweden.

A new factory is built in Pärnu. Production facilities are acquired in Wuxi, China. Wendre qualifies for ISO 14001, the environmental management certificate.

In Kostrzyn, Poland a new division – Wendre Poland – starts manufacturing of quilts and pillows with the focus on German, Austrian and Swiss markets.

Bema Norden AB and Bema Quilting AB unite to form Wendre Scandinavia AB – the Scandinavian sales unit.

Wendre GmbH, the German sales branch starts its operation in Frankfurt-am-Main

Stram AB, a bed producer, joins the group. Production is moved to Pärnu, Estonia.

Ernst & Young and the Estonian Business School names Peter Hunt the Enterpreneur of the Year. Wendre wins the Estonian Exporter of the Year Award.

Wendre reuses 95% of the production offcuts – which gets it the Estonian Recycler of the Year Award. The purchase of Style Station Garden AB introduces garden furniture to our portfolio.

Wendre is recognised by the Estonian Corporate Sustainability and Responsibility Index.

42010 blankets and pillows are given to newborns across Estonia during 2012-2014

Tarmel Furniture is acquired, expanding the product range from bedding to beds and mattresses. The yearly turnover exceeds € 100 million.

Wendre’s owner bought Familon, one of the biggest producers of bedding and mattresses in Finland. A chain of Familon stores in the Baltic states marks the entry into retail.

the birth of the new visual identity Wendre

The opening of the Wendre Flagship Store in the old linen factory in Rääma Street, Pärnu.

Installation of solar panels in Lina production unit warehouse in Estonia.
The 5940 m² solar roof park cover the needs of the storage and even spills over electricity to the production unit.

Expanding of Lina Factory to be the most modern quilts & pillows production unit in Europe. Expanded capacity of pillow production +30%, and quilt production +50%

Wendre acquires Geska Bettwarenfabrik GmbH and gets a complete range and program for quilts and pillows also to the professional market and strengthens its foothold on the DACH market

Welcome to the new era of dreaming! At Wendre we are all dreamers, we love to dream, think big and create new innovative and smart beddings so that you can sleep better – and dream big. We dare to take risks and execute our vision to make our dreams come true. We work hard to be the best in class – offering you premium bedding and premium dreams. We never compromise. And that’s why you probably hear sayings about us ”simply the best”.

In 2024 the first Wendre store in Tallinn was opened in Järve Keskus shopping centre.