Greetings from Heimtextil 2024

We were thrilled to present our new collection of bedding at Heimtextil in Frankfurt.

Wendre collection is all about high durable premium bedding produced in Europe, in our own state of the art manufacturing facilities, with the best quality, sustainable and certified materials. Our top-of-the-line range includes synthetic duvets and pillows, foam and latex pillows, down and feather duvets and pillows as well as top mattresses/toppers and box spring beds. Our Greenline pillows and duvets are highly sustainable due to the fact they are made of biodegradable materials. In our PRO portfolio, we offer a wide range of products for the professional and contract sectors, such as hotels, laundries, health care facilities and ships. In addition, we introduces at Heimtextil the moisture-regulating bedding concept including luxury continental bed, sheets, pillows and duvets that also keep absolute humidity below 50%, preventing the formation of bacteria.

Wendre has a zero-waste philosophy that leads our daily activities, and our ambition is to become 100% circular. Sustainability and eco-friendliness are a part of our brand DNA, and in design and construction of the Heimtextil fair stand we took this into consideration, Wendre stand C31 at hall 11, was carbon neutral with carbon emissions of 0g.

Estonia’s production unit runs on green power

Our Lina production unit warehouse in Pärnu, Estonia fully supplies itself with energy – 1065 MW/h produced by the 5940 m² solar roof park covers the needs of the storage. The energy consumption is low due to the state-of-the-art storage facility – it uses on-demand lighting and automated operators. The heating losses are minimized.

Our goal is to become 100% sustainable, and we already do a lot. Our Lina unit warehouse is a great example of our work towards a greener future. We also reuse 93% of our production offcuts and our Lyocell REFIBRATM technology utilizes fashion industry cotton offcuts by mixing them together with wood pulp. That produce Lyocell fibres to our products. We also make sure that our partners keep their word on sustainability, as well as constantly reassessing our own commitments on how to become greener.

Oeko-Tex 100 Certificate for Wendre’s beds and mattresses

As one of the first bed producers Wendre Group has received OEKO-TEX® Certification for beds produced at Wendre AS in Estonia. OEKO-TEX® 100 means that the article has been tested for harmful substances and is therefore harmless for human health. The test is conducted by independent OEKO-TEX® partner institutes on the basis of extensive OEKO-TEX® criteria catalog. Beds manufactured by Wendre are safe to use and suitable also for the sensitive sleepers.

Wendre Estonia is producing bedding products to help Estonian Ministry of foreign Affairs provide international humanitarian aid.

Wendre Estonia is producing bedding products to help Estonian Ministry of foreign Affairs provide international humanitarian aid. “The current situation affects all countries in the world and we can help by providing the necessary goods,” says Dennis Kristensen, Managing Director of Wendre AS. Read more news here.

Wendre Group has completed its acquisition of Geska Bettwarenfabrik in Germany

Wendre Group has completed its acquisition of Geska Bettwarenfabrik in Germany

Wendre Group, a Swedish Europe-leading manufacturer of bedding products, has acquired German Geska Bettwarenfabrik which is a professional textile products company more than 90 years old. With this acquisition Wendre gets a complete range and program for quilts and pillows also to the professional market such as Medical and Care. At the same time Wendre Group strengthens its foothold on the DACH market and its position as a European leader within bedding products.

The acquisition will also mean that Wendre’s current textile sales operations in the DACH region, Wendre GmbH, will join forces with the team at Geska Bettwarenfabrik and create a new united
strong team and platform for further growth within the professional market as well as for textiles and mattresses in the German speaking territory. With this new family member, we get access to more products and designs at the forefront of development. With a wider and deeper portfolio within professional sales, we can now offer new and existing customers an ever more optimal bedding program in DACH and elsewhere, says Wendre Groups CEO Pål Jönsson.

The fourth generation of Geska’s founders, current Managing Director and owner, Ms. Beate Knell, has 30 years of experience in professional sales and will gladly stay on also after the transaction and will take on a new role as Business Unit Director for all Wendre Group’s activities in the DACH region and report directly to the Wendre Groups Sales & Marketing Director Jonas Berg, continues Pål Jönsson.

I’m very happy with this transaction and that me and my family have been able to find a good strong and solid owner for Geska Bettwarenfabrik. I can’t wait to get going and now further develop the business in the years to come together with the great and innovative team at Wendre, comments Ms. Knell. We and Wendre share the same values regarding quality, environmental awareness,
trends and customer relations, which have always been important drivers for Geska Bettwarenfabrik.

The takeover has been carried out with immediate effect as per today.

About Wendre
Wendre Group is one of Europe’s largest producers of bedding products with its own manufacturing units in Estonia and Poland with a yearly production capacity of 12 million quilts & pillows and 600.000 beds & mattresses. The Wendre Group is having sales offices in Sweden, Estonia, Finland, Germany and Poland and the customers include many of the leading European retail chains in both furniture’s and home textiles. Wendre’s sales turnover amounts to M€ 120 and are having around 900 employees. The main part of their business is private labels but they are also successful with their own brands Familon and Wendre. Wendre Group is environmentally conscious and applies the latest technologies to reuse up to 95% of production leftovers.

About Geska Bettwarenfabrik
Geska Bettwarenfabrik, which started in 1921 in the Bavarian town Kulmbach, is today one of the leading distributors in the DACH market for professional quilts and pillows used within medical, care and other professional areas, but have also lately started to design and sell beds for pets. Geska Bettwarenfabrik, that cooperates with established textile manufacturers, with quality, comfort and good service as its guiding principle, has its own sales force focusing on professional sales. Geska are today having 8 employees based in Alzey, Germany.