We are thrilled to announce that Ulrica Goike Brattberg has been appointed as 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 / 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 and will be part of the Management team of WENDRE GROUP, starting 7th of January, 2025. She is a marketing oriented, customer focused, experienced strategic leader with solid background in change management, building growth and strong competive teams. Ulrica will be responsible for leading our daily operations and ensuring that we continue to work towards our strategical goals in the bed and textile industry.

Lina Schleenvoigt has been appointed as 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and will be part of the Management Team for WENDRE GROUP, starting 7th of January 2025. She will be responsible for leading our sales and marketing strategy, focusing on strengthening our position in the market and driving growth.

We are thrilled to announce that Ulrica Goike Brattberg has been appointed as 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 / 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 and will be part of the Management team of WENDRE GROUP, starting 7th of January, 2025. She is a marketing oriented, customer focused, experienced strategic leader with solid background in change management, building growth and strong competive teams. Ulrica will be responsible for leading our daily operations and ensuring that we continue to work towards our strategical goals in the bed and textile industry.

Lina Schleenvoigt has been appointed as 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and will be part of the Management Team for WENDRE GROUP, starting 7th of January 2025. She will be responsible for leading our sales and marketing strategy, focusing on strengthening our position in the market and driving growth.

Hello From Tallinn!

The first Wendre store in Tallinn was opened last week in Järve Keskus shopping centre.

The creative concept of the new Wendre store is called “𝗠𝗮𝗴𝘂𝘀𝗮 𝗨𝗻𝗲 𝗪𝗮𝗯𝗿𝗶𝗸” which means in Estonian language Wendre is a factory producing everything for good night’s sleep. The furniture and the visual elements of the store are inspired by Wendre’s factory.

In the shop you can find all the Wendre Group’s products and brands; Wendre, Familon and in near future also Pure Heaven Bedding.

𝗪𝗲𝗹𝗰𝗼𝗺𝗲!

We are thrilled to announce that Ulrica Goike Brattberg has been appointed as 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 / 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 and will be part of the Management team of WENDRE GROUP, starting 7th of January, 2025. She is a marketing oriented, customer focused, experienced strategic leader with solid background in change management, building growth and strong competive teams. Ulrica will be responsible for leading our daily operations and ensuring that we continue to work towards our strategical goals in the bed and textile industry.

Lina Schleenvoigt has been appointed as 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and will be part of the Management Team for WENDRE GROUP, starting 7th of January 2025. She will be responsible for leading our sales and marketing strategy, focusing on strengthening our position in the market and driving growth.

Our Lina production unit warehouse in Pärnu, Estonia fully supplies itself with energy – 1065 MW/h produced by the 5940 m² solar roof park covers the needs of the storage. The energy consumption is low due to the state-of-the-art storage facility – it uses on-demand lighting and automated operators. The heating losses are minimized.

Our goal is to become 100% sustainable, and we already do a lot. Our Lina unit warehouse is a great example of our work towards a greener future. We also reuse 93% of our production offcuts and our Lyocell REFIBRATM technology utilizes fashion industry cotton offcuts by mixing them together with wood pulp. That produce Lyocell fibres to our products. We also make sure that our partners keep their word on sustainability, as well as constantly reassessing our own commitments on how to become greener.

As one of the first bed producers Wendre Group has received OEKO-TEX® Certification for beds produced at Wendre AS in Estonia. OEKO-TEX® 100 means that the article has been tested for harmful substances and is therefore harmless for human health. The test is conducted by independent OEKO-TEX® partner institutes on the basis of extensive OEKO-TEX® criteria catalog. Beds manufactured by Wendre are safe to use and suitable also for the sensitive sleepers.

Wendre Estonia is producing bedding products to help Estonian Ministry of foreign Affairs provide international humanitarian aid. “The current situation affects all countries in the world and we can help by providing the necessary goods,” says Dennis Kristensen, Managing Director of Wendre AS. Read more news here.

Wendre Group has completed its acquisition of Geska Bettwarenfabrik in Germany

Wendre Group, a Swedish Europe-leading manufacturer of bedding products, has acquired German Geska Bettwarenfabrik which is a professional textile products company more than 90 years old. With this acquisition Wendre gets a complete range and program for quilts and pillows also to the professional market such as Medical and Care. At the same time Wendre Group strengthens its foothold on the DACH market and its position as a European leader within bedding products.

The acquisition will also mean that Wendre’s current textile sales operations in the DACH region, Wendre GmbH, will join forces with the team at Geska Bettwarenfabrik and create a new united
strong team and platform for further growth within the professional market as well as for textiles and mattresses in the German speaking territory. With this new family member, we get access to more products and designs at the forefront of development. With a wider and deeper portfolio within professional sales, we can now offer new and existing customers an ever more optimal bedding program in DACH and elsewhere, says Wendre Groups CEO Pål Jönsson.

The fourth generation of Geska’s founders, current Managing Director and owner, Ms. Beate Knell, has 30 years of experience in professional sales and will gladly stay on also after the transaction and will take on a new role as Business Unit Director for all Wendre Group’s activities in the DACH region and report directly to the Wendre Groups Sales & Marketing Director Jonas Berg, continues Pål Jönsson.

I’m very happy with this transaction and that me and my family have been able to find a good strong and solid owner for Geska Bettwarenfabrik. I can’t wait to get going and now further develop the business in the years to come together with the great and innovative team at Wendre, comments Ms. Knell. We and Wendre share the same values regarding quality, environmental awareness,
trends and customer relations, which have always been important drivers for Geska Bettwarenfabrik.

The takeover has been carried out with immediate effect as per today.

About Wendre
Wendre Group is one of Europe’s largest producers of bedding products with its own manufacturing units in Estonia and Poland with a yearly production capacity of 12 million quilts & pillows and 600.000 beds & mattresses. The Wendre Group is having sales offices in Sweden, Estonia, Finland, Germany and Poland and the customers include many of the leading European retail chains in both furniture’s and home textiles. Wendre’s sales turnover amounts to M€ 120 and are having around 900 employees. The main part of their business is private labels but they are also successful with their own brands Familon and Wendre. Wendre Group is environmentally conscious and applies the latest technologies to reuse up to 95% of production leftovers. www.wendre.com

About Geska Bettwarenfabrik
Geska Bettwarenfabrik, which started in 1921 in the Bavarian town Kulmbach, is today one of the leading distributors in the DACH market for professional quilts and pillows used within medical, care and other professional areas, but have also lately started to design and sell beds for pets. Geska Bettwarenfabrik, that cooperates with established textile manufacturers, with quality, comfort and good service as its guiding principle, has its own sales force focusing on professional sales. Geska are today having 8 employees based in Alzey, Germany.